Published June 10, 2020

IDU Identification gets tick of approval

The ‘IDU’ ID Scanning System is now available for all licensed pubs, clubs, and venues across the state. A product proudly built and supported by Aginic Ventures.

In case you haven’t heard, we run an awesome venture studio called ‘Aginic Ventures‘ that supports a range of start-ups changing the game in their industries.

One of these start-ups is IDU Identification (IDU), the brainchild of 18-year-old entrepreneur Mitch Robinson who dreamt up the idea while studying an ‘Academy of Ideas’ subject in high-school.

IDU is a next-generation ID Scanning System, designed to allow licensed venues to manage their customers efficiently and accurately. The product leverages the most advanced hardware and software available on the market, operating wirelessly via a licensed venue’s wifi network.

Over the past year or so, the Aginic Ventures product team has been working hard behind the scenes building and iterating on IDU, in line with a rigorous systems assessment process with Queensland’s Office of Liquor and Gaming Regulation.

And now, IDU has received its final tick of approval, meaning that all licensed clubs, pubs, and venues across the state can leverage this new product built right here at Aginic Ventures.

Technology that drives a new frontier of innovation into the nightlife sector through efficiency and insight. We can dig that!

Meet IDU founder Mitch Robinson

Mitch Robinson – Founder of IDU Identification

Founder and CEO Mitch Robinson is no stranger to the Aginic family. Since 2018 Mitch has partnered with our Ventures product team to build what we know as IDU today.

“It’s certainly been a long but rewarding adventure over the past few years. I’m so excited that we’re now ready to launch IDU to venues. It’s awesome to see all those years of hard work building a business while in high school finally come to life,” said Robinson.

Aginic Ventures Director Rob Mackay said partnering with Robinson was a no-brainer.

“We at Aginic Ventures, pride ourselves on partnering with local founders, who are also set to create a wave of change in their field of work, and who align with our culture and values

“We’re so proud to have supported IDU to date and can’t wait to see this product have a huge impact on the operational viability of many venues across Queensland as they reemerge from the recent pandemic,” said Mackay.

IDU’s launch is just the start of a broader vision to enhance the operating effectiveness of licensed venues across the country, focusing on providing an easier, safer, and more inclusive experience for all.

In the near future, Robinson expects to further enhance IDU through patron focused features like payment gateways, SOS and emergency contact features, group chats, VIP experiences, and friend finders in nightlife hotspots.

Be sure to stay up to date on the latest and greatest from IDU via their website.

And before we go, we owe one MASSIVE shout out to the whole IDU product team.

Mitch Robinson (Founder & CEO), Rahul Nair (Product Lead), John Owen (Senior Developer), Sebastian Haviland (Developer), Pietari Keurulainen (Lead Designer), Jason McLaren (Brand & Product Designer).

IDU is proudly built and supported by Aginic Ventures.

Check out IDU Identification

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Ben Forbes
by Ben Forbes