Mark Alexander
Mark Alexander

My first encounter with Aginic’s ‘get it done’ culture

When I first started at Aginic, I had an idea of the great work that Aginic had done but didn’t really know the specifics. I wanted to learn more and share some key wins with prospective clients. After digging around in shared drives and talking to people, I struggled to find any fleshed-out case studies or demos of our previous work. I was frustrated, as I knew there was a knowledge gap, but I didn’t know what I didn’t know!  

I emailed Brett & Marty about developing a publicly-available demo site that would be a great resource for business development and marketing. Brett’s immediate response was “Great idea, get it done. Within three months after my initial suggestion, it was done! ‘The Playground’ demo site was already live. I was really proud of the team’s effort and really stoked there was something to show prospective clients. My fellow Directors and I regularly use ‘The Playground’ to enable valuable conversations. We can demonstrate our true capability rather than just talking.



I’m so happy to be part of a great company with awesome people where good ideas turn into reality. I love the ‘get it done’ culture at Aginic. There have been so many examples in the short time I have been at Aginic. We created a new company vision ‘We solve problems, differently’. We also kicked off ‘Project Soul’ with the objective of solving business problems with analytics and technology, rather than leading with technology. 

Bolstered by these recent wins, I focused on creating a ‘Customer Success Unit. The concept is focussed on the client after the completion of projects to ensure that success was achieved and the client is hitting their ROI targets. When I  presented this concept to the broader Director team, it was deemed a ‘no-brainer’, ‘get it done!’. In true Aginic-style, the squads took the concept and incorporated it into their way of working and got it done!!!

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Passionate about ‘making a difference’ enabling clients to make data-driven decisions and making the complex simple! Formerly from The Boston Consulting Group and Microsoft, I bridge the gap between business and technology able to translate data and analytics into business value. I love all things sport and health being a registered health professional and having worked at three Olympic Games and in elite sport. I love travelling and camping with my three awesome kids and amazing wife.

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