Streamlined 3 hour

Brand Sprint

Overview

Our 3 hours sprint is a streamlined process for turning abstract ideas about “your brand” into something more concrete. By working through a framework of exercises, we distill these ideas in to a shared vision and language that lets the business make confident choices around how your brand looks, sounds, and acts with users.

Participants

  • Founder(s)/Product Owner(s)
  • The invested stakeholders
  • Head of design (optional)
  • Marketing rep (optional)

Activities

20 year roadmap
This exercise has the group consider the purpose of their brand/product now and in 5, 10, 15 and 20 years from now.

Golden Circle
Based on Simon Sinek’s Golden Circles, this gets the group to consider what they do, how they do it (what’s their special sauce?) and why they do it. (Why do you get up each morning?)

Values (3 most critical values)
The top three values (ordered) of the brand/product.

Audiences
The top three audiences on which the brand/product wants to impress.

Personality sliders
The personality (voice) of the brand.

Competitive landscape
Where does the brand sit on a dual axis graph against the Competitors?

Get in touch with Pietari Keurulainen

Finnish Designer with over a decade of experience from creative agencies. Passionate about improving user and customer experience, as well as designing modern solutions involving latest technologies. Loves playing sports, gaming and drinking a good cup of coffee.

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