Our 3 hours sprint is a streamlined process for turning abstract ideas about “your brand” into something more concrete. By working through a framework of exercises, we distill these ideas in to a shared vision and language that lets the business make confident choices around how your brand looks, sounds, and acts with users.
- Founder(s)/Product Owner(s)
- The invested stakeholders
- Head of design (optional)
- Marketing rep (optional)
20 year roadmap
This exercise has the group consider the purpose of their brand/product now and in 5, 10, 15 and 20 years from now.
Based on Simon Sinek’s Golden Circles, this gets the group to consider what they do, how they do it (what’s their special sauce?) and why they do it. (Why do you get up each morning?)
Values (3 most critical values)
The top three values (ordered) of the brand/product.
The top three audiences on which the brand/product wants to impress.
The personality (voice) of the brand.
Where does the brand sit on a dual axis graph against the Competitors?