Our Values

What we believe in

Our Values

Our organisational beliefs define us as a company and as professionals. Additionally, they are the single most important aspect of our approach to quality. They guide us elegantly to quality outcomes, even when we are faced with challenging situations or when we are pushing the boundaries of what is possible.


Our approach at all levels is to develop genuine relationships with each other, with our clients and our technology partners. We are relaxed, friendly and approachable. While we are proud of what we do, we’re even more proud of how we do it.


We treat all people, whether they are clients or colleagues, fairly and honestly. We respect others and give everyone a fair go. We don’t try to gain an unfair advantage over others or game the system.

Technical to the top

Our people are first and foremost masters of their craft. We value excellence and strive for elegance, innovation and simplicity in our solutions. We strive to learn constantly and adapt to the world around us.

Output over input

We are a team of doers. Our internal performance assessment focuses on what people produce. We encourage our clients to value us based on the same principles.

Chasing the unicorn

We are bold innovators always striving to improve and innovate. We are entrepreneurs who seek out opportunities to change the way the world works. We thrive on impactful problems and new challenges.


By following these values, we ensure that we can deliver quality in almost any situation. We hate unnecessary bureaucracy, and using values to drive quality means that we can do away with huge amounts of policies, procedures, structures and standards. It also means that our delivery of quality is scalable and adaptable for our quickly growing company in a rapidly changing market.

Great clients and challenging engagements

Quality work follows when we are doing the right things for the right clients. We are bold and are willing to take on a challenge, however, we know where our strengths lie and where they do not.

To ensure we maintain the right environment to deliver quality solutions, we select engagements based on the following principles:

Adding value to our clients

We love to deliver solutions that drive real value for clients. For some clients this means starting them on the journey away from Microsoft Excel, for others, it is developing advanced analytical models. Regardless of the complexity, defining this value helps us solidify what matters most to our clients and inspires us to deliver high quality solutions.

Creating solutions with our clients

We don’t like to just pack up and leave our clients after we have delivered a solution. We work with our client to solve their problems and ensure that whatever we deliver is sustainable and generates value for them in the long term. Sometimes this means working in parallel with our clients to train them when we are creating our solutions. Sometimes this means providing ongoing support via our dedicated support structure. Whatever the case, we don’t like to see our solutions going to waste and we like to drive value over weeks, months and years.

Adding value to our team

Our business is made up of inquisitive and intelligent people across all levels of the organisation. We seek to give our staff a balance of challenging problems to help them grow as well as opportunities to deliver their incredible technical abilities. When this balance is met, the quality realised for our clients is amazing.

Acting with integrity and ethics

The world of data is endless and so are the possibilities of the uses of that data. We have high expectations on ourselves, and at the same time we have high expectations of our clients. Through developing these strong relationships based on ethical principles we can deliver high quality solutions that add real value. We are comfortable in holding open and honest conversations with our clients.

Knowing our limitations

We are not afraid to push the boundaries of what is possible. In fact, we love smashing apart what our clients think is achievable. At the same time, we understand our limits. We will never do an engagement we don’t believe we can deliver. If we don’t believe something is possible, if we believe there is a better approach or if we believe there is someone better to deliver the solution, we will tell our clients up front.

The Aginic Way

Our code of conduct. Click to open and browse through pages.