Experience Design

User Research

Enabling relevant and user-centric solutions

User research is a crucial part of any design process. The aim is to discover who are the end users and understand their needs.
Aginic designers use design thinking mindset to empathise with the end users. Both qualitative and quantitative research methods can be used to gather understanding on the end users motivations, habits and pain points.

User research serves as a foundation, and enables us to create relevant and user-centric solutions. Some of the activities that we conduct:

  • User interviews
  • Focus groups
  • Journey mapping
  • Empathy mapping
  • Persona creation


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